Looking at the pictures at the end of the article, it is clear what the target market is. You have a multi-million dollar house in a remote location. You have

Looking at the pictures at the end of the article, it is clear what the target market is. You have a multi-million dollar house in a remote location. You have a swimming pool, an jacuzzi, a home theater, etc... the whole package. You also have beautiful night skies, so of course you want a telescope. And this is the perfect fit. Aesthetically, it fits a modern, luxury house. It looks easy to use and while as a scientific instrument, you can get much better value for your money, it will get you decent pictures. And while $45k is expensive, relative to the a multi-million dollar house and the kind of equipment you can expect in such a place, it is not so... astronomical. I can easily imagine a rich family and their guests, in vacation, saying "we had a good day at the swimming pool, let's go to the rooftop and look at the stars". To make it clear, I say this with absolutely no contempt.