> Why won’t existing companies that already have the users and existing connections fast follow anything the startup does? In this case, I think the founders r

> Why won’t existing companies that already have the users and existing connections fast follow anything the startup does? In this case, I think the founders realized that by focusing on UI and data engineering, they were not focused on the right things: what kind of digital financial assistant is worth paying for? Finally, the question, "why won't big existing player come eat your lunch?" directs conversation away from opportunity. Products like maybe.co often end up being acquired by big, existing players because huge companies often struggle with invention and ideation, and it's often easier to deploy money to buy the kernel of a great product than what happens in most large, risk-adverse companies when innovation requires internal failure after internal failure before success. > Why are investors excited by this pivot? I'm not an investor in maybe.co, but I'm much more interested in what they are doing now that they aren't focused on pretty UI. They have a long way to go before they have something, but as they say, keep a good team on the field long enough... and good things happen.