Garbage. People pick products all the time, based purely on how the presentation makes them feel. They buy crap products all the time based on aspirational sign

Garbage. People pick products all the time, based purely on how the presentation makes them feel. They buy crap products all the time based on aspirational signals. People are people; this is selling a book; and most of the comments seem to just reveal/confirm a success bias (just 'cuz) or a failure bias (just 'cuz) with absolutely no evidence.