The Ethereum naming service aims to make it more readable. One should try and name all addresses. That would help a little. But yes you are right. We try to mi

The Ethereum naming service aims to make it more readable. One should try and name all addresses. That would help a little. But yes you are right. We try to mitigate that problem by having addresses be verified before they are allowed to review others. Yes integration like that is the most valuable way this can be used. My dream is to be able to partner up with others to make things like that possible. And yes it doesn't completely eliminate the problem, but it does mitigate it. And I'd be happy knowing I prevented at least one other person from suffering a scam like I have before.