This is really good advise. When I started out, one of the best advise I got as a web designer was to always ask new clients to focus on the content. I had to r

This is really good advise. When I started out, one of the best advise I got as a web designer was to always ask new clients to focus on the content. I had to repeatedly emphasise to the clients who got distracted with beautiful templates or wanted flash-bang animated, multimedia on their site that you need to focus on specific objectives, with content to match this, and my job as designer was to present the content to achieve these goals. But no, the clients were still obsessed with wanting a "banner that showed ripples in water when a drop falls on it" ...