Sure, we can try to change people's behavior, which of course will only work with smart incentives. And/or we need a lot more grid-scale energy storage. Changin

Sure, we can try to change people's behavior, which of course will only work with smart incentives. And/or we need a lot more grid-scale energy storage. Changing people's behavior is really hard. And before it's even possible to implement "surge pricing" in a way that's exposed to individuals, we need a ton of infrastructure changes. Those are good goals, but it might be simpler to incentivize behavior at a larger scale than consumers and cover the gap with storage. For example, add storage to car charging stations instead of telling consumers when to charge. The charge station would then charge up at low demand so it won't pull from the grid during peak demand. Maybe we need all of the above, we'll see.