GaryVee's content strategy is to create pillar content then repurpose it. How do you find the time to post on social media 15-30 times a day and create the ext

GaryVee's content strategy is to create pillar content then repurpose it. How do you find the time to post on social media 15-30 times a day and create the extrapolated content? How do you create quality social media content from based on your main content? I am working FT on a startup and social media has been a stumbling block for me because it takes a lot of time and I am having trouble balancing building the product and marketing/advertising it.