Conspiracy theorist's take: Apple intentionally requires a second click to decrease ad clicks. Given the bottom anchor ad is a very popular ad format, this feat

Conspiracy theorist's take: Apple intentionally requires a second click to decrease ad clicks. Given the bottom anchor ad is a very popular ad format, this feature is negatively affecting most publishers. Advertising platforms like Google already implement two-clicks penalty as a safeguard for advertisers. In USA, Safari accounts for one-third of total mobile traffic, and mobile traffic itself makes up two-thirds of total traffic. This seemingly small feature is single-handedly wiping out billions of dollars in revenue for publishers... and Google.