Yes, I would use gross value added to define productivity. But it may not have a strong correlation with business success as it doesn't directly correlate with

Yes, I would use gross value added to define productivity. But it may not have a strong correlation with business success as it doesn't directly correlate with profitability, net worth, revenue growth, market share, or other success metrics. High GVA businesses in competitive markets might experience low margins, limited growth potential, and significant annual losses. Companies in commodity sectors like oil or precious metals may have large cash flows but low margins and profits. Additionally, GVA can be influenced by expenditures, such as R&D costs, which might not yield returns. Highly leveraged and indebted businesses can also have inflated GVA due to higher cash flows. Moreover, a profitable company with high GVA can face external challenges, such as legal or regulatory issues, affecting its success in the medium or short term. Nevertheless, strong employee morale and engagement will contribute to increased productivity or GVA in all cases I can think of. The problem with WFH in the pandemic is that the pandemic was a confounding factor that influenced WFH rates, but also mismanagement and morale itself.