"A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value.[1][2] When applied to retail

"A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value.[1][2] When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors." https://en.wikipedia.org/wiki/Gimmick https://en.wikipedia.org/wiki/Gimmick