As far as I know, actual features are mostly mentioned as points of differentiation from other SUVs. The overall marketing slant has primarily been emotionally-

As far as I know, actual features are mostly mentioned as points of differentiation from other SUVs. The overall marketing slant has primarily been emotionally-driven stuff about being bigger, tougher, more independent/adventurous, etc. than people who drive conventional passenger cars (e.g. notice the general shift in tone and emphasis in the compilation at [1]). It was a big enough trend that The Simpsons lampooned it in 1998, complete with a jingle sung by Hank Williams Jr. [2]. [1] https://www.youtube.com/watch?v=vYnRHiWpmc0 https://www.youtube.com/watch?v=vYnRHiWpmc0 [2] https://www.youtube.com/watch?v=PI_Jl5WFQkA https://www.youtube.com/watch?v=PI_Jl5WFQkA