I think a lot of Lyft's early "we're like Uber, but better for women!" marketing hints that this is a killer feature that will absolutely drive growth. Especial

I think a lot of Lyft's early "we're like Uber, but better for women!" marketing hints that this is a killer feature that will absolutely drive growth. Especially now that Lyft, too, is saturated to the point of equally-risky drivers as Uber was/is.