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It looked from the screenshot in the article that they're inserting ads that look like regular messages — similar to how HN puts ads in the feed which look like

It looked from the screenshot in the article that they're inserting ads that look like regular messages — similar to how HN puts ads in the feed which look like regular posts. I'm not sure uBlock would catch those, though I both run uBlock and have never seen these ads, so maybe it does.

account42 4y ago
Thankfully consumer protections are only mosly nonexistent and advertisers still have to mark their crap as ads. They try to make that marker as invisible as they can get away with and obfuscate it from ad blockers but it still has to be there.
coldpie 4y ago
It does.