Correct, it is more simple than the OpenRTB auction chain, but not in terms of the logistics of creating this type of content. See the sibling comment for @falc

Correct, it is more simple than the OpenRTB auction chain, but not in terms of the logistics of creating this type of content. See the sibling comment for @falcolas for more details. I should've used more examples but tried to keep it terse. Thanks for pointing this out.