Seems an odd way of looking at it. The "sponsored content" typically aims to monopolise your attention for 30 seconds of your life. The ad is typically just a b

Seems an odd way of looking at it. The "sponsored content" typically aims to monopolise your attention for 30 seconds of your life. The ad is typically just a box a few hundred pixels wide which either sits in a column I'm not actually reading or is easily scrolled past. "Ad blindness" is a thing It's like I don't get upset by crappy stock photos or navigation bars, but would give up on a website that took 30 seconds to load...