There’s a fundamental difference between a sponsor segment and most in-page web advertising (or indeed YouTube ads). A sponsor segment is an advertiser targeti

There’s a fundamental difference between a sponsor segment and most in-page web advertising (or indeed YouTube ads). A sponsor segment is an advertiser targeting the whole audience of a video by directly working with the video creator. Trustworthy creators will select sponsors which make sense for their audience and don’t detract from their credibility or brand. An ad, though, is a break in the content where the host basically takes each of their audiencemembers, and separately auctions off the right to talk to them to a shady back room full of random hawkers. Each audience member gets a random ad which the content creator has no control over or awareness of, nor any relationship with other than financial.