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Could say the same about ads on a website, yet most people that I know use an ad blocker. For sponsor, I use SponsorBlock. I would say it's my second most favo

Could say the same about ads on a website, yet most people that I know use an ad blocker. For sponsor, I use SponsorBlock. I would say it's my second most favourite extension after Ublock Origin. I'm always amazed when it just skip over those section. For low quality video, it even start the video at the conclusion/recap, so you get all the info you need without spending too much time.

juujian 3y ago
Interesting, I feel there is a difference, but I cannot quite put my finger on it. Ads on most websites feel more obtrusive. Maybe it's because on websites, there is a spatial separation, but in videos it is temporal? I can look at the video without the sponsored content constantly trying to grab my attention. It is just a certain window of time, where the content also does not continue, so it is relatively easy to tune out? Never mind the fact that I can skip over it if it is terrible sponsored content?
- notahacker 3y ago
  Seems an odd way of looking at it. The "sponsored content" typically aims to monopolise your attention for 30 seconds of your life. The ad is typically just a box a few hundred pixels wide which either sits in a column I'm not actually reading or is easily scrolled past. "Ad blindness" is a thing It's like I don't get upset by crappy stock photos or navigation bars, but would give up on a website that took 30 seconds to load...
mschild 3y ago
The problem I have with most ads is the tracking. I'd compare sponsor messages with print ads in magazine. Theyre probably somewhat relevant to the target audience of the channel but everyone sees the same one.
jameshart 3y ago
There’s a fundamental difference between a sponsor segment and most in-page web advertising (or indeed YouTube ads). A sponsor segment is an advertiser targeting the whole audience of a video by directly working with the video creator. Trustworthy creators will select sponsors which make sense for their audience and don’t detract from their credibility or brand. An ad, though, is a break in the content where the host basically takes each of their audiencemembers, and separately auctions off the right to talk to them to a shady back room full of random hawkers. Each audience member gets a random ad which the content creator has no control over or awareness of, nor any relationship with other than financial.

juujian 3y ago

Interesting, I feel there is a difference, but I cannot quite put my finger on it. Ads on most websites feel more obtrusive. Maybe it's because on websites, there is a spatial separation, but in videos it is temporal? I can look at the video without the sponsored content constantly trying to grab my attention. It is just a certain window of time, where the content also does not continue, so it is relatively easy to tune out? Never mind the fact that I can skip over it if it is terrible sponsored content?

notahacker 3y ago
Seems an odd way of looking at it. The "sponsored content" typically aims to monopolise your attention for 30 seconds of your life. The ad is typically just a box a few hundred pixels wide which either sits in a column I'm not actually reading or is easily scrolled past. "Ad blindness" is a thing It's like I don't get upset by crappy stock photos or navigation bars, but would give up on a website that took 30 seconds to load...

mschild 3y ago

The problem I have with most ads is the tracking. I'd compare sponsor messages with print ads in magazine. Theyre probably somewhat relevant to the target audience of the channel but everyone sees the same one.

jameshart 3y ago

There’s a fundamental difference between a sponsor segment and most in-page web advertising (or indeed YouTube ads). A sponsor segment is an advertiser targeting the whole audience of a video by directly working with the video creator. Trustworthy creators will select sponsors which make sense for their audience and don’t detract from their credibility or brand. An ad, though, is a break in the content where the host basically takes each of their audiencemembers, and separately auctions off the right to talk to them to a shady back room full of random hawkers. Each audience member gets a random ad which the content creator has no control over or awareness of, nor any relationship with other than financial.