This article and data minimisation don't mean you can't collect information, they just say you can't collect more than what you need for the specific purpose. I

This article and data minimisation don't mean you can't collect information, they just say you can't collect more than what you need for the specific purpose. If the specific purpose is ad targeting via a bunch of data from tracking and you have a lawful basis (ie. consent) for it, there is no problem, as far as you're really using (and need to use) that data for ad targeting.