This article is a great example of spinning a disadvantage in to a feature. Short-codes are expensive and most small organizations wouldn't or couldn't pay for

This article is a great example of spinning a disadvantage in to a feature. Short-codes are expensive and most small organizations wouldn't or couldn't pay for them anyways. Instead of sharing a short-code among their subscribers SendHub has spun the ten-digit telephone number (NPA+NXX+LOCAL) as a feature, value-add or strength in their product. Great work!