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Hard disagree. Marketers conceive of tractors. They are the ones by talking to the customers and knowing what they need. They are the ones that know that one e
by dann0 3y ago
Hard disagree. Marketers conceive of tractors.
They are the ones by talking to the customers and knowing what they need. They are the ones that know that one engineer has been working on a high power engine, and other on rugged, high traction trailers.
Purely engineering firms fail in the long run as they drift away from what buyers want and chase interesting things because they think they know better.
- bazmattaz 3y agoI would’ve agreed with you if you had swapped marketers for product managers. Marketers coming up with ideas and dictating those ideas to engineers is just wrong
- moomoo11 3y agoCough meta cough
- selimthegrim 3y agoZilog too
- birksherty 3y ago> Purely engineering firms fail in the long run as they drift away from what buyers want and chase interesting things because they think they know better. Eh, it's not about purely engineering. Many businesses who are not related to engineering fails exact same reason. They only care about short time growth and loses. Happens all the time.