To beat competitors, not have tons of beemers for beemer sake. The motivation is relative. The 3 big "robber barons" of the late 1800's use to send each other b

To beat competitors, not have tons of beemers for beemer sake. The motivation is relative. The 3 big "robber barons" of the late 1800's use to send each other brag-grams over who was richer.