3 ms·
> Okta has negative churn (as reported in their earnings) Churn means they lost customers. So negative churn means that they gained customers? I looked in the
by gabrielsroka 3y ago
> Okta has negative churn (as reported in their earnings)
Churn means they lost customers. So negative churn means that they gained customers? I looked in the last four quarters and it said they gained customers each quarter.
Do you have a source for your claim?
Disclosure: I used to work for Okta, but I don't anymore.
- mooreds 3y agoNegative churn means that they gained more $$ from existing customers than they lost. https://finmark.com/glossary/negative-churn/ https://finmark.com/glossary/negative-churn/ See https://investor.okta.com/static-files/8a461359-83f8-4332-9f41-eb7ee8c65c3b https://investor.okta.com/static-files/8a461359-83f8-4332-9f... , the "Dollar-based net retention rate for the trailing 12 months ended" numbers.
- gabrielsroka 3y agoAccording to the article you posted, negative churn is a good thing. For the last 9 years: 2015: 129% 2016: 120% 2017: 123% 2018: 121% 2019: 120% 2020: 119% 2021: 121% 2022: 124% 2023: 120%
- mooreds 3y agoOh yes, it's definitely a good thing for the company. And presumably for the purchaser, otherwise why would they do it? It is evidence that auth is sticky.