> I don't know how much of a problem this used to be back then. It was a problem back then, but we had multiple search engines instead of just Google. If you

> I don't know how much of a problem this used to be back then. It was a problem back then, but we had multiple search engines instead of just Google. If you optimized for Google, you almost certainly de-optimized for the others. Once Google became the defacto monopoly, websites didn't have to worry about this anymore. What people need is a search engine that they can tune to themselves. Unfortunately, the net is really big now, and it's not clear how you can index it in a cost-effective manner.