This reminds me of Lego's constant campaign about "don't call them Legos" that was similar and it always made me think the Lego company is very pretentious and

This reminds me of Lego's constant campaign about "don't call them Legos" that was similar and it always made me think the Lego company is very pretentious and I avoid them. I don't think that was their desired effect. https://www.adrants.com/2005/09/lego-gets-pissy-about-brand-name.php https://www.adrants.com/2005/09/lego-gets-pissy-about-brand-...