I do wonder what shopify's vision is now. I figured they wanted to be the next Tmall with merchant customized storefronts but on a unified stack including logi

I do wonder what shopify's vision is now. I figured they wanted to be the next Tmall with merchant customized storefronts but on a unified stack including logistics. They have the best opportunity to take on Amazon since all the brands hate Amazon and there is a big desire to control presentation from the brands. Brands don't care about fulfillment except cost and shipping speed and most outsource it to a large 3PLs.