4 ms·

Consumers recognizing ChatGPT might just end up like vacuum cleaners; at least in the UK, people will often just call it a "hoover" but the likelihood of it bei

Consumers recognizing ChatGPT might just end up like vacuum cleaners; at least in the UK, people will often just call it a "hoover" but the likelihood of it being a Hoover is low. It is difficult to see where the moat might exist if it's not data and the majority of the workings are published / discoverable. I don't think the document identifies a readily working strategy to defend against the threats it recognises.

dmoy 3y ago
> end up like vacuum cleaners The term of art is Generic Trademark https://en.m.wikipedia.org/wiki/Generic_trademark https://en.m.wikipedia.org/wiki/Generic_trademark In US common law (and I'd imagine UK too), it's usually something companies want to avoid if at all possible. Relevant case for Google itself: https://www.intepat.com/blog/is-google-a-generic-trademark/ https://www.intepat.com/blog/is-google-a-generic-trademark/
- akiselev 3y ago
  See also the “Don’t Say Velcro” [1] campaign from the eponymous hook and loop fastener company. [1] https://m.youtube.com/watch?v=rRi8LptvFZY https://m.youtube.com/watch?v=rRi8LptvFZY
  - Mistletoe 3y ago
    This reminds me of Lego's constant campaign about "don't call them Legos" that was similar and it always made me think the Lego company is very pretentious and I avoid them. I don't think that was their desired effect. https://www.adrants.com/2005/09/lego-gets-pissy-about-brand-name.php https://www.adrants.com/2005/09/lego-gets-pissy-about-brand-...
- ealexhudson 3y ago
  Well, except that there's no evidence that OpenAI are using the name in a trademark sense, let alone registered it? Can't really genericise that which was never made specific...
  - dmoy 3y ago
    > Well, except that there's no evidence that OpenAI are using the name in a trademark sense, let alone registered it? https://tsdr.uspto.gov/#caseNumber=97733261&caseType=SERIAL_NO&searchType=statusSearch https://tsdr.uspto.gov/#caseNumber=97733261&caseType=SERIAL_...

dmoy 3y ago

> end up like vacuum cleaners The term of art is Generic Trademark https://en.m.wikipedia.org/wiki/Generic_trademark https://en.m.wikipedia.org/wiki/Generic_trademark In US common law (and I'd imagine UK too), it's usually something companies want to avoid if at all possible. Relevant case for Google itself: https://www.intepat.com/blog/is-google-a-generic-trademark/ https://www.intepat.com/blog/is-google-a-generic-trademark/

akiselev 3y ago
See also the “Don’t Say Velcro” [1] campaign from the eponymous hook and loop fastener company. [1] https://m.youtube.com/watch?v=rRi8LptvFZY https://m.youtube.com/watch?v=rRi8LptvFZY
- Mistletoe 3y ago
  This reminds me of Lego's constant campaign about "don't call them Legos" that was similar and it always made me think the Lego company is very pretentious and I avoid them. I don't think that was their desired effect. https://www.adrants.com/2005/09/lego-gets-pissy-about-brand-name.php https://www.adrants.com/2005/09/lego-gets-pissy-about-brand-...
ealexhudson 3y ago
Well, except that there's no evidence that OpenAI are using the name in a trademark sense, let alone registered it? Can't really genericise that which was never made specific...
- dmoy 3y ago
  > Well, except that there's no evidence that OpenAI are using the name in a trademark sense, let alone registered it? https://tsdr.uspto.gov/#caseNumber=97733261&caseType=SERIAL_NO&searchType=statusSearch https://tsdr.uspto.gov/#caseNumber=97733261&caseType=SERIAL_...