3 ms·
You don't really need search engines or platforms to publish your best content and get the best audience. The history of the music industry is a goldmine of les
by sublinear 4y ago
You don't really need search engines or platforms to publish your best content and get the best audience. The history of the music industry is a goldmine of lessons about publicity and censorship.
The problem is cultural and will resolve itself when there's just barely enough "cool" people out there who reject the notions of trying to be the next big podcast, instagram star, youtube personality, etc. It doesn't need to be a sweeping change, but enough to make others see the opportunity and creative freedom of being independent.
Those creatives are statistically unlikely, but not because of a lack of talent. Rather it's a lack of incentive. There's always enough talent and interest to support the independent thing away from corporate interests. When things become homogenous enough to piss enough people off in ways that mean more to them than money, it will happen.
EDIT: oh here come the anti-capitalists... hehe that's a clue about where values are today. need to be more brave than that if you want good art to come back. past a certain point, money is pretty damn orthogonal to creativity.
i.e. just make stuff and put it out there for the cultural impact instead of whether you got attribution or got paid; you're not a loser for doing that.
- teucris 4y agoWhile there are people chasing fame, artists trying to reach a huge audience aren’t always doing it for fame. When you have to make a choice between pursuing creativity and eating, I’m pretty sure I know which you’ll pick. There is a path that lets you (possibly) do both: generating revenue from a very large audience. That requires making concessions according to which walled gardens and silos exist, making content with broad appeal or appeases the gate keepers.