Actually the good path, according to abovementioned prophets of capitalism, would be a new player undercutting the incumbent by being able to deliver comparably

Actually the good path, according to abovementioned prophets of capitalism, would be a new player undercutting the incumbent by being able to deliver comparably with less people. An incumbent so unchallenged that they can increase revenue while cutting staff is the economic equivalent of a bad code smell. Perhaps not that market outright failing, but clearly not working quite as advertised.