It's not the landlord personally doing it though, it's third-party companies with low public visibility and no disincentive to try to monetize their data. it's

It's not the landlord personally doing it though, it's third-party companies with low public visibility and no disincentive to try to monetize their data. it's harder to regulate entrenched abuses than to regulate new ones, so I see this as a perfectly valid and beneficial short term measure until we as a society can get our heads more properly around personal privacy rights in general.