Regulators should not procrastinate as this only prolongs the agony and the multifaceted damage. Damage to society as it has no protection against such hypersca

Regulators should not procrastinate as this only prolongs the agony and the multifaceted damage. Damage to society as it has no protection against such hyperscale, algorithmic, private-data slurping intermediaries. Financial and economic damage as the entire tech sector, while predictably lured by the abnormal profitability of adtech, is long-term undermined by a business model that may actually have no right to exist in a decent, democratic society.