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You could make ads relevant the old fashioned way: asking people what they are interested in or actually doing consumer research, instead of simply using their
by beezlebroxxxxxx 3y ago
You could make ads relevant the old fashioned way: asking people what they are interested in or actually doing consumer research, instead of simply using their data they "give up" with a freemium service to make ads more "relevant". I used quotes on 'relevant' because I have never, ever, felt that advertising has suddenly become wildly more relevant or successfully targeted with the advent of social media or google. Most ads are still garbage and completely irrelevant to my interests; the targeting is usually pretty pathetic. I find more relevant advertising in a magazine or when it's self managed by a blog (the owner straight up just selling adspace old-school style) than online these days.
It's not like it needs to work the way it does online right now or it can't work at all. Facebook just likes the way it works because that's their business model.
- aczerepinski 3y agoAgreed. I subscribe to a jazz magazine partly for the ads - I want to know about album releases and jazz festivals. Maybe FB has improved in the years since I deleted my account but I never received ads as relevant to my interests as what I see in magazines.
- zeroonetwothree 3y agoJust as a tear I opened Facebook at looked at the ads (I usually skip them subconsciously). They are actually quite specific to me. For example there is one for a cooking gadget (I love cooking and trying new techniques), one for a children’s art kit (I might buy this), one for jigsaw puzzles (one of my hobbies), and one for productivity software (I might check it out). That’s just the first four I saw and I’d say that’s actually phenomenal targeting. It’s some very niche things that apply to me quite well.