This has always been the case. During the dotcom bubble, many companies added ".com" to their name just to benefit from the hype. During the crypto craze compa

This has always been the case. During the dotcom bubble, many companies added ".com" to their name just to benefit from the hype. During the crypto craze companies were peddling their crypto strategies left and right. Same with ESG. I don't think there will incentive enough to regulate it, as it's very hard to figure out how to regulate (there are tons of different AI approaches, it's a very broad term) and stretching the truth usually doesn't cause actual harm to people. The only counter-example I can think is food (process) labelling, where terms like "organic", "bio" or "halal" are regulated.