Their gaming project codenames were also extreme, or more like, the theme was "being racist about the Japanese". DirectX and Xbox were named Manhattan and Midwa

Their gaming project codenames were also extreme, or more like, the theme was "being racist about the Japanese". DirectX and Xbox were named Manhattan and Midway because they were going to "kill Sony" and the DirectX logo was almost the radiation symbol. Unsurprisingly, this didn't sell many Xboxes over there. (Being racist is a continuing tradition with Western game journalists, and caused Japanese devs to genuinely think nobody liked them and try to Westernize their games for a generation or two. The director for the new Final Fantasy actually said he doesn't like it being called a "JRPG" because they think we use it as a slur.)