Wow, unroll.me got a huge traffic influx from being linked in Wired, but when I follow the link it won't let me sign up due to not being on their beta list. It

Wow, unroll.me got a huge traffic influx from being linked in Wired, but when I follow the link it won't let me sign up due to not being on their beta list. It did offer a beta sign up link after that, but that page was broken. Even if it wasn't, having the extra step will destroy the conversion rates. The amount of sign ups they are losing is making me cry. There are startups that would kill for that kind of free, good press, link from a huge site...