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“Automatic enhanced conversions” https://support.google.com/google-ads/answer/10763826?sjid=17033421343827426595-NA#zippy=%2Cwhy-is-automatic-setup-not-availab
by cj 4y ago
“Automatic enhanced conversions”
https://support.google.com/google-ads/answer/10763826?sjid=17033421343827426595-NA#zippy=%2Cwhy-is-automatic-setup-not-available https://support.google.com/google-ads/answer/10763826?sjid=1...
The help docs are a bit cryptic, but the UI within Google Ads is a lot more straightforward in how it works. It searches the landing page for an email address to automatically pair with a conversion event. All the advertiser needs to do is accept some privacy policies and enable the feature.
- jefftk 4y agoThanks! They write "sending hashed first party conversion data from your website in a privacy safe way" but it's just hashing (https://support.google.com/google-ads/answer/9888656 https://support.google.com/google-ads/answer/9888656) the email address etc, which really does not deserve that description.