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I agree with your general comment, and would add fingerprinting to the list. Many ad networks now fingerprint users to generate an identity for tracking when c
by jefftk 3y ago
I agree with your general comment, and would add fingerprinting to the list. Many ad networks now fingerprint users to generate an identity for tracking when cookies are not available, which didn't used to be worth it before the phase out. And of course clearing your cookies doesn't clear your fingerprint.
> Google has even gone as far as adding a setting to their AdWords tracking tag that automatically scrapes the HTML of a page in search of anything that resembles a user’s email address or phone number to make it easier to collect first party data automatically.
Really? Link?
- cj 3y ago“Automatic enhanced conversions” https://support.google.com/google-ads/answer/10763826?sjid=17033421343827426595-NA#zippy=%2Cwhy-is-automatic-setup-not-available https://support.google.com/google-ads/answer/10763826?sjid=1... The help docs are a bit cryptic, but the UI within Google Ads is a lot more straightforward in how it works. It searches the landing page for an email address to automatically pair with a conversion event. All the advertiser needs to do is accept some privacy policies and enable the feature.
- jefftk 3y agoThanks! They write "sending hashed first party conversion data from your website in a privacy safe way" but it's just hashing (https://support.google.com/google-ads/answer/9888656 https://support.google.com/google-ads/answer/9888656) the email address etc, which really does not deserve that description.