Unfortunately this is unsurprising. Making things is only 1 out of (at least) 12 skills needed on a startup[1]. Not being aware of these is probably one of the

Unfortunately this is unsurprising. Making things is only 1 out of (at least) 12 skills needed on a startup[1]. Not being aware of these is probably one of the reasons that explains the hard transitions for engineers to become founders, and again for founders to become CEOs (as pointed out by Guy Kawasaki[2]). [1] http://swombat.com/2012/1/23/startup-skill-set http://swombat.com/2012/1/23/startup-skill-set [2] http://video.svb.com/video/12-Lessons-Steve-Jobs-Taught-Gu http://video.svb.com/video/12-Lessons-Steve-Jobs-Taught-Gu