Starting reddit back in 2005 certainly had disadvantages compared to today (for instance, launching hipmunk in 2010 was a dream for me compared to reddit becaus

Starting reddit back in 2005 certainly had disadvantages compared to today (for instance, launching hipmunk in 2010 was a dream for me compared to reddit because there are so many more people online and sharing: twitter didn't exist, facebook was only in colleges, etc etc). It's a lot easier to spread the word about your startup today, but far more competition if your startup happens to be one of those 'social media' websites. Fortunately, I only spent $500 or so to date advertising reddit - and that was on stickers. No billboards, tv spots, magazine ads, newspaper ads, etc -- build something people want and give people excuses to share it.