I think it's simpler than that. Expenditure is linked to trust. Companies and platforms that erode trust, make less money in the long run - they have to continu

I think it's simpler than that. Expenditure is linked to trust. Companies and platforms that erode trust, make less money in the long run - they have to continually exert energy to attract customers. Companies / platforms that focus on building and retaining your trust have to work less hard to have you part with your money.