But there's 100 micro losses to that choice. It's a pain to order few items (and delivery cost amortizes across more items, or is not free). At least my groce

But there's 100 micro losses to that choice. It's a pain to order few items (and delivery cost amortizes across more items, or is not free). At least my grocery, maybe most, charge more per item as a hidden fee You dont get to pick the produce/items and store employees do not give a shit. You have to remain home for a delivery window instead of start/stopping at exactly your choice of time . The hard thing is that every substitute has many tradeoffs and many people are already living their optimized choice of tradeoffs that they can determine for themselves without forcing others to make a suboptimal personal choice in sacrifice for distribute good A lot of social good choices look like "You sacrifice $1 so that 200 people can have a penny more" It's a tough sell because usually the people paying receive far less than they receive back from social good. Yes its "on average" beneficial, but not to the one who's account is being raided.