When you launch think small. Reach out to those who have the problem you are solving. Don't pitch, ask for feedback when asking someone to try your service. If

When you launch think small. Reach out to those who have the problem you are solving. Don't pitch, ask for feedback when asking someone to try your service. If pitching for press coverage, start with the smaller blogs first. This way you will learn what not to do when reaching out to the bigger blogs. Most importantly, have a good story. It's more compelling to write about something that has a interesting back story. If you don't have a story, find an angle to the problem you are solving.