3 ms·

I think he’s upset because NPR said they basically get no meaningful traffic from Twitter.

• joegahona 3y ago
  > I think he’s upset because NPR said they basically get no meaningful traffic from Twitter. Exactly. Musk grossly overrated the amount of traffic publications actually get from Twitter, which is minuscule compared to Facebook, Google, and even newsletters. And now that's sinking in, and it's painful to him when publications say it out loud. I've worked in publishing and have seen this first-hand through analytics and tangentially from talking to colleagues at other publications. I think Musk made a Product Management 101 error (one of dozens) and assumed every person who uses Twitter uses it like him.