It only works for a while, then customers start switching to cheaper brands and they reduce prices again. See this article: https://www.reuters.com/business/ret

It only works for a while, then customers start switching to cheaper brands and they reduce prices again. See this article: https://www.reuters.com/business/retail-consumer/tide-maker-pg-dialing-up-discounts-us-consumers-pull-back-2023-04-20/ https://www.reuters.com/business/retail-consumer/tide-maker-... which has more detail on this.