Initially thought it was a giphy alternative (still kind of is). Maybe add a subtitle or CTA (at least on mobile) to make sure someone clicks into a gif to lear

Initially thought it was a giphy alternative (still kind of is). Maybe add a subtitle or CTA (at least on mobile) to make sure someone clicks into a gif to learn. 'Click to view film style' 'Select to find related gif' ... May be overkill, but could change first impressions