4 ms·

AI-generated beer commercial contains joyful monstrosities, goes viral

89 points by nobody9999 4y ago

tetrisgm 4y ago
This reinforces a cheeky theory I have, that AI is basically an alien intelligence that doesn't quite know what humans are and what they do, but it tries to remember and describe roughly what it saw. So you're getting these handwavy images that feel close to something familiar, but lack the grounding that we'd expect.
- HellDunkel 4y ago
  Absolutely. It even captured the absurdity of drinking beer. Maybe it really IS smarter than us already.
  - ChatGTP 4y ago
    Once AI learns how beer delicious is, there's no telling how brain damaged it might get.
- jasfi 4y ago
  That video feels like an AI saying: "this is what you look like to me". Of course it's really not quite getting things right, so the uncanny valley effect kicks in.
- ipsum2 4y ago
  Yeah, that's right. This class of problems (what are adequate priors, how to learn them automatically) is under the field of representation learning in ML.
- deterministic 4y ago
  That’s a PERFECT explanation of what AI art sometimes feels like.
  - tetrisgm 4y ago
    Thanks!
kleiba 4y ago
Oh, well - let's just wait a year or two.
thefz 4y ago
> Titled "Synthetic Summer," the 30-second video first appeared on Instagram about a week ago, created by Helen Power and Chris Boyle of a London-based production company called Privateisland.tv. The pair were not available for comment Because they were probably still laughing
mdmglr 4y ago
Instead of these models constructing frames it would be interesting if these AI systems could instead produce skeletal character movement data (similar to the motion capture of real humans acting) and could operate maya/blender.
- mdda 4y ago
  Did you see the tennis players from Nvidia? https://research.nvidia.com/labs/toronto-ai/vid2player3d/ https://research.nvidia.com/labs/toronto-ai/vid2player3d/
feoren 4y ago
One ironic twist of generative AI is that many hucksters will claim that an AI generated something that is bizarre for the internet points, when in fact they either fabricated it entirely or had their thumbs heavily on the scale. Many "AI-generated" stories that went viral with earlier GPTs were very clearly written whole-cloth by a human. In this case, each frame is clearly AI generated, but there's a big difference between someone saying "make me a beer commercial" and getting that (seemingly what the claim is), and spending hours with an AI asking it to add weird apocalyptic fire into images of people drinking beer, picking the weirdest ones to stitch together manually, and slapping Smash Mouth on top of it. Rather than being fooled into thinking a human generated something that was actually the output of an AI, we're faced with wondering whether this was really the output of an AI by a good-faith prompter (as seems to be claimed) or mostly the fabrication of a human looking for internet points. In the pizza commercial, for instance, there is absolutely no way the AI came up with "Pepperoni Hug Spot" and wrote text that is not only legible, but in the same font every time. Yet the poster says "everything is AI". No, it's clearly not.
- dougmwne 4y ago
  Here’s the original creator of that pizza commercial explaining the workflow. GPT-4 was used for the script, which sounds plenty plausible to me considering that it’s gibberish. After Effects was used for the editing, transitions and graphical overlays. https://www.reddit.com/r/ChatGPT/comments/12xwcqh/comment/jhlmmdb/?utm_source=reddit&utm_medium=web2x&context=3 https://www.reddit.com/r/ChatGPT/comments/12xwcqh/comment/jh... I don’t think the creators of these things are misrepresenting them, but as they go viral, the context gets stripped away and the ex-crypto bros start spinning their bullshit on Twitter. Here’s another recent example I love. Of course it’s a combination of AI and human creativity, but consider the power of making something like this without a single camera or actor. https://www.reddit.com/r/midjourney/comments/1333nmm/i_made_a_trailer_for_a_star_wars_film_by_wes/ https://www.reddit.com/r/midjourney/comments/1333nmm/i_made_...
  - kossTKR 4y ago
    "GPT-4 was used for the script, which sounds plenty plausible to me considering that it’s gibberish." Since when is GPT-4 gibberish? It can produce a coherent synopsis for a whole movie in perfect style and language and it will per default. You really have to go out of your way to make it produce anything resembling bizarre or absurd like this. That said i get why it's a fun aesthetic but the bullshit is annoying.
yarg 4y ago
Modern AI got kicked in the head by a horse.
euroderf 4y ago
Gotta keep these AI-generated monsters out of sight of my kid. Traumatizing stuff. Treat it all as R-rated for "radioactive".
TheDudeMan 4y ago
Damn, Goro really let himself go. (0:10)
mmmuhd 4y ago
Why is this so funny, I watched the video like ten times and it is still kinda funny yet so weird to me. But I think this still a giant leap forward.
zomg 4y ago
whenever I see AI generated videos it feel like i'm watching a dream but i'm awake. it's a very bizarre sensation. anyone else?
rchaud 4y ago
"Went viral over the weekend" yet not a single metric quantifying said virality is mentioned. What's next? "This AI ad will make your jaw drop?" ArsTechnica or not, I'm getting worried that AI-related hypeposts, doomposts and pithy tweets are slowly swallowing up the HN front page.

89 points by nobody9999 4y ago

This reinforces a cheeky theory I have, that AI is basically an alien intelligence that doesn't quite know what humans are and what they do, but it tries to remember and describe roughly what it saw. So you're getting these handwavy images that feel close to something familiar, but lack the grounding that we'd expect.

HellDunkel 4y ago
Absolutely. It even captured the absurdity of drinking beer. Maybe it really IS smarter than us already.
- ChatGTP 4y ago
  Once AI learns how beer delicious is, there's no telling how brain damaged it might get.
jasfi 4y ago
That video feels like an AI saying: "this is what you look like to me". Of course it's really not quite getting things right, so the uncanny valley effect kicks in.
ipsum2 4y ago
Yeah, that's right. This class of problems (what are adequate priors, how to learn them automatically) is under the field of representation learning in ML.
deterministic 4y ago
That’s a PERFECT explanation of what AI art sometimes feels like.
- tetrisgm 4y ago
  Thanks!

kleiba 4y ago

Oh, well - let's just wait a year or two.

thefz 4y ago

> Titled "Synthetic Summer," the 30-second video first appeared on Instagram about a week ago, created by Helen Power and Chris Boyle of a London-based production company called Privateisland.tv. The pair were not available for comment Because they were probably still laughing

mdmglr 4y ago

Instead of these models constructing frames it would be interesting if these AI systems could instead produce skeletal character movement data (similar to the motion capture of real humans acting) and could operate maya/blender.

mdda 4y ago
Did you see the tennis players from Nvidia? https://research.nvidia.com/labs/toronto-ai/vid2player3d/ https://research.nvidia.com/labs/toronto-ai/vid2player3d/

feoren 4y ago

One ironic twist of generative AI is that many hucksters will claim that an AI generated something that is bizarre for the internet points, when in fact they either fabricated it entirely or had their thumbs heavily on the scale. Many "AI-generated" stories that went viral with earlier GPTs were very clearly written whole-cloth by a human. In this case, each frame is clearly AI generated, but there's a big difference between someone saying "make me a beer commercial" and getting that (seemingly what the claim is), and spending hours with an AI asking it to add weird apocalyptic fire into images of people drinking beer, picking the weirdest ones to stitch together manually, and slapping Smash Mouth on top of it. Rather than being fooled into thinking a human generated something that was actually the output of an AI, we're faced with wondering whether this was really the output of an AI by a good-faith prompter (as seems to be claimed) or mostly the fabrication of a human looking for internet points. In the pizza commercial, for instance, there is absolutely no way the AI came up with "Pepperoni Hug Spot" and wrote text that is not only legible, but in the same font every time. Yet the poster says "everything is AI". No, it's clearly not.

dougmwne 4y ago
Here’s the original creator of that pizza commercial explaining the workflow. GPT-4 was used for the script, which sounds plenty plausible to me considering that it’s gibberish. After Effects was used for the editing, transitions and graphical overlays. https://www.reddit.com/r/ChatGPT/comments/12xwcqh/comment/jhlmmdb/?utm_source=reddit&utm_medium=web2x&context=3 https://www.reddit.com/r/ChatGPT/comments/12xwcqh/comment/jh... I don’t think the creators of these things are misrepresenting them, but as they go viral, the context gets stripped away and the ex-crypto bros start spinning their bullshit on Twitter. Here’s another recent example I love. Of course it’s a combination of AI and human creativity, but consider the power of making something like this without a single camera or actor. https://www.reddit.com/r/midjourney/comments/1333nmm/i_made_a_trailer_for_a_star_wars_film_by_wes/ https://www.reddit.com/r/midjourney/comments/1333nmm/i_made_...
- kossTKR 4y ago
  "GPT-4 was used for the script, which sounds plenty plausible to me considering that it’s gibberish." Since when is GPT-4 gibberish? It can produce a coherent synopsis for a whole movie in perfect style and language and it will per default. You really have to go out of your way to make it produce anything resembling bizarre or absurd like this. That said i get why it's a fun aesthetic but the bullshit is annoying.

yarg 4y ago

Modern AI got kicked in the head by a horse.

euroderf 4y ago

Gotta keep these AI-generated monsters out of sight of my kid. Traumatizing stuff. Treat it all as R-rated for "radioactive".

TheDudeMan 4y ago

Damn, Goro really let himself go. (0:10)

mmmuhd 4y ago

Why is this so funny, I watched the video like ten times and it is still kinda funny yet so weird to me. But I think this still a giant leap forward.

zomg 4y ago

whenever I see AI generated videos it feel like i'm watching a dream but i'm awake. it's a very bizarre sensation. anyone else?

rchaud 4y ago

"Went viral over the weekend" yet not a single metric quantifying said virality is mentioned. What's next? "This AI ad will make your jaw drop?" ArsTechnica or not, I'm getting worried that AI-related hypeposts, doomposts and pithy tweets are slowly swallowing up the HN front page.