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> "We did have a data platform for Life360, which we believe did no harm" I'm confused. Life360 was found selling precise user location data to third party dat

by switz 3y ago

> "We did have a data platform for Life360, which we believe did no harm" I'm confused. Life360 was found selling precise user location data to third party data brokers[0]. It doesn't take a creative mind to see the harm (or even potential harm) caused here. I could never trust you or your company. [0] https://themarkup.org/privacy/2021/12/06/the-popular-family-safety-app-life360-is-selling-precise-location-data-on-its-tens-of-millions-of-user https://themarkup.org/privacy/2021/12/06/the-popular-family-... > A former X-Mode engineer said the raw location data the company received from Life360 was among X-Mode’s most valuable offerings due to the sheer volume and precision of the data. A former Cuebiq employee joked that the company wouldn’t be able to run its marketing campaigns without Life360’s constant flow of location data. ... > Two former Life360 employees also told The Markup that the company, while it states it anonymizes the data it sells, fails to take necessary precautions to ensure that location histories cannot be traced back to individuals. They said that while the company removed the most obvious identifying user information, it did not make efforts to “fuzz,” “hash,” aggregate, or reduce the precision of the location data to preserve privacy. > The former X-Mode engineer said that the company also received raw data from Life360. The company relies on its customers to obfuscate that data based on their specific applications, Hulls added.

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crhulls 3y ago
The entire premise of "found" is a bit nuts as we are a public company and disclosed this regularly and consistently, including how we used the data. The coverage we got in the MarkUp was the most unethical I have seen in my life with reporters literally cutting/pasting parts of quotes to make a point. We had a data platform for targeted ads. I realize that isn't popular, but we were always transparent. We exited the business because it wasn't worth the controversy. Please go look at our public filings before you trust this article. We were so transparent about everything we did both to our users and the public. I do think our record of zero instances of harm show we had good safeguards in place.
- hitekker 3y ago
  Can you link those filings for us? The article indicated that it was much larger slice of revenue than your comments here suggested.
  - crhulls 3y ago
    Sure. You can go back all the way to our IPO. It is all in there, including the % of our revenue. https://investors.life360.com/investor-relations/ https://investors.life360.com/investor-relations/ Once you have been covered in the press you start to realize how blatantly they lie. I'm not sure if it has always been this way but I encourage everyone to have an extremely skeptical eye to any news org that has advocacy as their mission

by switz 3y ago

deleted 3y ago

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crhulls 3y ago

The entire premise of "found" is a bit nuts as we are a public company and disclosed this regularly and consistently, including how we used the data. The coverage we got in the MarkUp was the most unethical I have seen in my life with reporters literally cutting/pasting parts of quotes to make a point. We had a data platform for targeted ads. I realize that isn't popular, but we were always transparent. We exited the business because it wasn't worth the controversy. Please go look at our public filings before you trust this article. We were so transparent about everything we did both to our users and the public. I do think our record of zero instances of harm show we had good safeguards in place.

hitekker 3y ago
Can you link those filings for us? The article indicated that it was much larger slice of revenue than your comments here suggested.
- crhulls 3y ago
  Sure. You can go back all the way to our IPO. It is all in there, including the % of our revenue. https://investors.life360.com/investor-relations/ https://investors.life360.com/investor-relations/ Once you have been covered in the press you start to realize how blatantly they lie. I'm not sure if it has always been this way but I encourage everyone to have an extremely skeptical eye to any news org that has advocacy as their mission