3 ms·
The Perils of Niching Down
- turtleyacht 4y agoDefinition of "true fan" from author's referenced link: > creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the tune of $100 per fan, per year (for a total annual income of $100,000) [1] And > A true fan is defined as a fan that will buy anything you produce [2] The "anything you produce" means Rob is returning to the definition, and hyperfocused niching was detrimental to his mental health. [1] https://a16z.com/2020/02/06/1000-true-fans-try-100/ https://a16z.com/2020/02/06/1000-true-fans-try-100/ [2] https://kk.org/thetechnium/1000-true-fans/ https://kk.org/thetechnium/1000-true-fans/