From a presentation by Dr. Cialdini at Caltech, here are the principles explained in more detail -- and with concrete examples of their successful application i

From a presentation by Dr. Cialdini at Caltech, here are the principles explained in more detail -- and with concrete examples of their successful application in business: Principle 1: Reciprocation - http://www.youtube.com/watch?v=pVHW2wi_2M0 http://www.youtube.com/watch?v=pVHW2wi_2M0 Principle 2: Scarcity - http://www.youtube.com/watch?v=R0sjS7Q2bgs http://www.youtube.com/watch?v=R0sjS7Q2bgs Principle 3: Authority - http://www.youtube.com/watch?v=s2tGLFjW5tE http://www.youtube.com/watch?v=s2tGLFjW5tE Principle 4: Consistency - http://www.youtube.com/watch?v=GEJU1el0FUY http://www.youtube.com/watch?v=GEJU1el0FUY Principle 5: Consensus - http://www.youtube.com/watch?v=Fy3G7wy1VYc http://www.youtube.com/watch?v=Fy3G7wy1VYc Principle 6: Liking - http://www.youtube.com/watch?v=ftr48APX0UM http://www.youtube.com/watch?v=ftr48APX0UM (part 1) and http://www.youtube.com/watch?v=hXpysRReBmk http://www.youtube.com/watch?v=hXpysRReBmk (part 2)