But if the risk pays off, the returns are there right? And give the risk-taking company an advantage over it's competitors? It seems companies can't affored to

But if the risk pays off, the returns are there right? And give the risk-taking company an advantage over it's competitors? It seems companies can't affored to account for low-probability, high-impact risks. If they do, they'll be out-competed by those who don't (unless/until such an event occurs).