Pay people enough to afford it? Lol, that would be socialism. Selling at cost means they can make some housing available but at no cost to themselves. It might

Pay people enough to afford it? Lol, that would be socialism. Selling at cost means they can make some housing available but at no cost to themselves. It might still work out to be a better deal for the employees though--if they were paid more and bought houses from commercial developers, they'd probably have to pay twice as much for the house.